WeLearn Table Talk: Strategic Crowdfunding with Debby Nguyen & Rachel Domb

Here are the steps to take:

  • Pick your crowdfunding platform
  • See if they have a crowdfunding course
  • Make a calculated guess for how much you want to raise
  • Pick your prizes
  • Build your campaign (a campaign video is gold)
  • Advertise!!!

Here are things to keep in mind:

  • You must constantly be talking about your campaign on ALL social media platforms. If your old friend from 2nd grade doesn’t know about your campaign, there’s a problem.
  • It’s important to prove your concept before crowdfunding.

1. Invest in a video

  • Storytelling is crucial, as this is what gets people to root for you.

2. Set a clear goal

  • Be realistic and consider what you need to raise.
  • Develop a strategy to achieve your goal!

3. Have an easy-to-understand message

  • Keep it personal—something as simple as a customized thank you note can make someone feel valued.

4. Tie your campaign to a personal cause

  • In Debby’s case, 100% of her pre-order profits were donated to CaribEd and Room to Read, two non-profits focused on children’s education.

5. Make it worth supporting

  • Debby demystified the myth that crowdfunding is something that is done alone. In fact, she states that one should never be afraid to ask for help; she got Northeastern to give her $1000 simply because she asked.

6. Outreach consistently

  • Be patient, authentic, and consistent
  • Clout doesn’t happen overnight

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Northeastern WISE

Northeastern WISE

WISE is the Women’s Interdisciplinary Society of Entrepreneurship, a club that is dedicated to supporting women interested in developing an innovative mindset.